Fastest ways to become successful as a artist
Becoming successful as an artist doesn’t depend on only being a well-trained artist with skill sets to create unique art pieces; that doesn’t qualify you to be an awesome seller but you must also be good at promoting and marketing your work to the target audience. Being a new artist, it becomes difficult to sell your art in the market and make huge profits. Sometimes, selling becomes a big puzzle. Therefore, if you are pondering on how to make money as an artist, then you need to master the art of selling by putting the basics of marketing and promotion altogether. These are the step you are to follow, to be successful and earn morn from your art work.
Choose your Creative Niche.
The first step to take for you to making money in any work is specialization, and being an artist is not different to be honest with what you are actually good at. The art field is vast and not every artist has an interest in creating everything.
To find a creative and productive niche where you can easily succeed, you need to follow these 3 steps;
- Find an Underserved Market by that does what is different from what others are doing.
- Recognizing the potential of an untapped niche market, concentrate your efforts and develop your skill in the field.
- Make the Product of your skill Known, Available and Desirable to that Market.
2. Know Your Target Audience and recognize their needs and taste
To make money as an artist, you must really know who your target audience are, by knowing their demography, needs, tastes, interests and behaviors. They are the people whom you will be selling your creative works. They are your potential buyers. And must also know where and when to meet them to make them engage with your collections.
3. Set up a website and social media profiles
In order to gain reputation as an artist, you need to create your own professional artist website and submit your artworks to prominent online art galleries. However, reaching out for the established art websites to showcase your artwork can be challenging. So, make sure the quality of your work is exceptional.
You can create an exceptional website using any of these websites that are best for this purpose. They are;
- Artbox
- Art For Global Goals
- Maxim Shkret
- Tender To Art
- Species in Pieces
- ArtTube
- Artic
- Art and History
Website and social media have become the integral parts of today’s marketing landscape. To build social networks or social relationship with your audience and make them engage with your collection you must establish a strong social media presence with quality website to display what you have to them. On your Website and social media you must concentrating your marketing efforts to more effectively reach a specific audience for your work, you can increase your sales while gaining recognition as an expert within that field. That recognition brings more opportunities for exhibits, commissions, workshops, publications, and more.
4. Reach Out To Potential Customers With Emails
You must convert every visitor of your website and social media pages in lead because they are potential customer, collecting their names and emails. and reach them through e-mail.
Email marketing is not only cost-effective and well within the small budget of most beginner artists but also a potent tool to drive customers. However, you should plan your email campaign well to get the best results. First, collect email addresses of potential customers of your artworks. You can do it in a number of ways.
You can easily make money by marketing your work through email following these simple steps.
- Do not force your artworks on the recipients of your emails by directly asking to buy your work.
- Write a catchy Subject Line to catch their attention and make them open your message
- Personalize Your Content
- Keep The Message Short and rich
- Let them see more of your artwork
- Do always include a CTA Button
5. Join the Art Community.
Engaged with other artist in the communities of artists. Remember, many people who buy art are also artists themselves, so there is no harm in posting photos of your art on these forums. At the very least you can connect with likeminded artists and get some valuable feedback. You should create relationships by interacting with them to generate goodwill for yourself. They will then help you in meeting your career goals. Meet other artists very often and support them. You can meet them in association meetings and even online forums. Introduce Yourself Impressively, Do not sell early But Connect with them first, Get Their Business Cards and share yours.
These are the community you can join;
- Wetcanvas Forums
- Reddit (Art Related Sub-Reddits)
- Deviant Art
- Saatchi Art
- Fine Art America
- Instagram (use Hashtags to target)
- Facebook (Group about art and designs)
- skillshare
5. Sell At The Right Price
Another thing to keep in mind when thinking about how to make money as an artist is the right prices. The right level of art price is not always the same for every artist. But there are some basics to follow here as well. Know that the price should be profitable but at the same time not so high that it discourages customers from buying.